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About Heidi Merrick
Founded in 2006 by the daughter of legendary surfboard shaper Al Merrick, our brand epitomizes the effortless elegance of the California coast. We blend high-fashion silhouettes with a quintessential surf-culture legacy, crafting each collection in our Los Angeles atelier to ensure impeccable quality and local craftsmanship.
Our Mission
Our mission is to create timeless, sustainable luxury pieces that capture the sophisticated spirit of West Coast living.